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SBD Global/June 17, 2016/Marketing and Sponsorship
Matomy Media Group Sees Sports Deals In Its Future After First Paralympic Endorsement
Published June 17, 2016
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THIRD TIME'S A CHARM: The inspiration for the sponsorship came about in an unconventional way after Bercovitch, a motivational speaker when not training, gave what Niri described as an “emotional and amazing” talk at an employee gathering at Matomy’s HQ in Tel Aviv. After the talk, she was approached by an HR representative who expressed the desire to help her achieve her Olympic goals. “I said, ‘If you want to be a part of my dream, then be a sponsor,’” Bercovitch said. Matomy was soon on board. “We told her that no matter what, we are with her and we will give to this partnership the amount of money that she requires to make it,” Niri said. When Bercovitch makes her Olympic paracanoe debut in September, she will be the first Paralympic athlete to compete in three different events at three separate Games, having already competed in para-rowing in Beijing and handbike in London.